About Us

Who We Are

Leafori is an Italy-based tea brand focused on Chinese tea.

We work directly with producers in China to bring organic and carefully crafted Chinese teas to international markets, with an emphasis on transparency, quality, and long-term collaboration.

Why We Exist

China has a long and deeply rooted tea culture. Across its many regions, some of the world’s most refined teas are still crafted by small farming families and local workshops.

Yet many of these producers have limited access to international markets. Without stable distribution or clear representation, carefully made teas are often sold without recognition of their origin or the work behind them.

Leafori was founded to create a clearer connection — linking thoughtfully produced Chinese tea with those who seek authenticity and transparency in how it is grown and made.

How We Select Tea

We evaluate each tea based on its growing environment, seasonal conditions, processing methods, and consistency over time. Rather than relying on fixed specifications, we prioritize producers who show long-term care for their land and a deep understanding of their craft.

Each tea is chosen for its balance, clarity, and ability to express its place — not for trend or volume.

Working With Producers

We collaborate primarily with small-scale farmers and tea makers through ongoing relationships rather than one-time transactions. These partnerships allow for shared planning, stable expectations, and fair pricing that reflects both quality and effort.

This way of working supports continuity in rural tea regions and allows producers to focus on making better tea, not simply more tea.

Our Role in the Market

As a Chinese tea brand operating in Italy, we work within a market that is curious about tea yet shaped by long-standing information gaps.

Leafori’s role is to create a clear and reliable path between origin and overseas markets—allowing Chinese tea to be understood not merely as a flavor or label, but as a product with place, context, and integrity.

About the Founder

Leafori was founded by a small team led by UJI, whose path into tea began with formal training in Tea Science and continued through years of study and field research across China, Europe, and the United States.

Beyond academic study, UJI has spent time researching operations within American tea companies and observing how tea is sourced, positioned, and understood in Western markets. Combined with extensive travel through China’s major tea regions, these experiences shaped a practical understanding of both ends of the tea trade—where tea is grown, and where it is consumed.

Leafori reflects this perspective: a belief that Chinese tea deserves to be selected with care, represented with accuracy, and shared with patience.